What Is Modal?
Modal is an ultra-soft, breathable fabric made from beech tree cellulose that combines the best qualities of cotton and silk:
Softer than cotton – 2x more gentle on skin
More sustainable than synthetics – biodegradable material
Holds its shape – resists pilling, unlike regular viscose
When to Wear Modal
1. Everyday Essentials
Why? Wrinkle-resistant, stays fresh all day
What to choose: T-shirts, turtlenecks, underwear
Pro tip: Dark-colored modal retains its hue even after 50+ washes
2. Activewear
Why? Wicks moisture better than cotton
What to choose: Leggings, sports bras
Pro tip: Pair with mesh panels for ventilation
3. Loungewear & Relaxation
Why? Its soothing texture reduces stress (proven by tactile studies)
What to choose: Pajamas, hoodies, soft shorts
How to Style It
For the Office
Modal blouse + tailored trousers
Styling hack: Add a silk scarf for texture contrast
Date Night
Wrap dress in modal + leather jacket
Secret weapon: Skims the body without being overly revealing
Travel Outfits
Modal set (tee + cardigan) + jeans
Why? Resists odors, easy to hand-wash in hotels
Care Guide: 3 Golden Rules
Wash at 30°C (hot water damages fibers)
Skip fabric softener – reduces breathability
Dry in shade – maintains elasticity
Why Modal Appeals to Conscious Shoppers
Eco-choice: Uses 10x less water than cotton production
Skin-friendly: Hypoallergenic, recommended for eczema
Cost-effective: Lasts longer = fewer replacement purchases
The Verdict: Modal is thoughtful luxury for those who refuse to compromise on comfort.